Businesses claiming "neutrality" on social issues fail to recognize there is no truly neutral position. Not taking a stand maintains existing power imbalances and discrimination. Research shows consumers increasingly support businesses that share their values. By displaying inclusive values, companies create welcoming spaces while attracting like-minded customers.

As conservative businesses promote "traditional values" marketplaces that exclude marginalized communities, Our Values Are offers an alternative vision where equality, respect, and kindness are universal principles. This contrast highlights the false neutrality of "values-free" business – showing that displaying inclusive values isn't just ethical, but increasingly good business.

"Protect the Dolls" T-shirt campaign by designer Conner Ives has gone viral, with celebrities like Pedro Pascal and Troye Sivan amplifying support for transgender rights. This fashion statement shows how visual symbols, like Our Values Are image, can powerfully communicate values of equality and respect in divided times.