Resources
What You Need to Consider
The Our Values Are image allows businesses to visibly declare their commitment to equality, respect, diversity, and kindness. It requires courage to speak up and be visible. Before adding the Our Values Are image, be aware that displaying these values can impact your business brand in positive ways like increased website traffic or sales, though for some people, it might have a negative view.
Consider the following potential impacts on your business.
Potential Benefits
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Nurture stronger connections with your current customers who share these values (e.g., a bookstore displaying "Women's Rights Are Human Rights" might see increased loyalty and repeat business from feminist customers)
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Attracts new customers who specifically seek businesses aligned with their values (e.g., a coffee shop displaying "Neurodivergence Is A Superpower" might draw new customers from the autism community seeking supportive spaces)
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Distinguishes your business from competitors (e.g., a local hardware store displaying "No Human Is Illegal" might stand out in a market where other similar businesses don't take a position on immigration issues)
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Signal your values to potential employees (e.g., a retail store publicly supporting these principles might attract job applicants whose personal values align with the business, potentially improving retention and workplace culture)
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Gain new traffic through Our Values Are public directory (e.g., a small jewelry designer might reach new customers who discover their business while browsing the directory of values-aligned businesses)
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Potentially improve your website's search ranking through quality backlinks (e.g., a local bookshop might see enhanced visibility in Google search results due to the authoritative link from Our Values Are directory)
Potential Risks
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Some customers who disagree with these values may choose other businesses (e.g., a customer who opposes LGBTQ+ rights might avoid a bakery displaying "Love Is Love")
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Possibility of negative online feedback from those who disagree (e.g., a small restaurant might receive one-star reviews unrelated to their food or service after displaying values like "Black Lives Matter")
Adding the Our Values Are image to your website is an invitation to visibly align with core values in our digital landscape. In a world where purchases can be political acts, consider your customer base and community context when deciding if this declaration is right for your business. The most successful implementations come from businesses prepared to stand behind these values.
Get the Our Values Are image set
Displaying the Our Values Are image on your business website is completely free and straightforward. We'll guide you through the simple process of getting and implementing the image. If you need any assistance, you can always reach out to us for help here.
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Fill out the form on the home page
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Check email inbox for Out Values Are email
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Download the image set from the email
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Unzip the image set file
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Access your website hosting provider
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Upload the preferred Our Values Are image to your site
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Add the Our Values Are image anywhere on your website
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Add the link and Alt text to the image
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Consider potential benefits and risks here.
Fill out the form on our home page to receive an email with the Our Values Are image set. If you do not see the email in your inbox, make sure you check your spam folder.
When you receive the email, click the "DOWNLOAD ZIP FILE WITH IMAGE SET" button. A ZIP file will be downloaded with the set of image files.
The downloaded ZIP file contains three sets of the following images. One set with the black header, one with the white header, and another without the header.
Small Size PNG: 1024px width at 160KB (Recommended)
Medium Size PNG: 2048px width at 330KB
Large Size PNG: 4096px width at 690KB
SVG vector format: 6040px width at 10KB
Can I download the image from the website?
The Our Values Are image set ZIP file contains images with different formats and sizes to best fit a wide range of websites. Downloading a single image from the website would be limiting.
Do I need to fill out the form to receive image set?
Filling out the form with your business name, business URL, and your email help us understand which business are displaying the Our Values Are image and share our values.
Adding the image to your website
You can add the Our Values Are image anywhere on your business website. The placement depends on the impact you want to make. Keep in mind that because the Our Values Are image contains text, the optimal size for clear legibility on all screens and devices should be at least 300px wide.
We recommend adding the Our Values Are image to the footer of your business website. This is an unobtrusive way to display the Our Values Are image with minimal impact on your visitors and ensure consistency across your website. Note that depending on your website, page length, and visitors, 10% to 35% might reach the footer of your website.
You might need assistance from your webmaster or whoever manages your website to update the site.
Code and Link
When hosting your website on providers with a visual editor like Squarespace, Wix, GoDaddy, Weebly, Shopify, and more, it is fairly easy to add the Our Values Are image with its corresponding link and Alt Text to your website. No code required!
Add the link below to the image
Copy and paste the following Alt Text and add it to the image tag. Alt Text provides a textual description of an image for users who are visually impaired and improves SEO by helping search engines understand image content.
Add the Alt Text below to the image
OUR VALUES ARE: ALL PEOPLE ARE EQUAL, LOVE IS LOVE, WOMEN’S RIGHTS ARE HUMAN RIGHTS, BLACK LIVES MATTER, TRANSGENDER RIGHTS NOW, DIVERSITY MAKES US STRONGER, NEURODIVERGENCE IS A SUPERPOWER, DISABILITIES ARE RESPECTED, NO HUMAN IS ILLEGAL, KINDNESS IS EVERYTHING. https://ourvaluesare.org | Our Values Are by Our Values Organization is licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
You can also use the HTML code below to add the Our Values Are image to your website if necessary. Note that you need to host the image and update the "selectedimage.png" field with the image you have selected from the image set and the "enterimagewidth" and "enterimageheight"
<a href="https://ourvaluesare.org" target="_blank" style="display: flex; justify-content: center;">
<img src="selectedimage.png"
alt="OUR VALUES ARE: ALL PEOPLE ARE EQUAL, LOVE IS LOVE, WOMEN’S RIGHTS ARE HUMAN RIGHTS, BLACK LIVES MATTER, TRANSGENDER RIGHTS NOW, DIVERSITY MAKES US STRONGER, NEURODIVERGENCE IS A SUPERPOWER, DISABILITIES ARE RESPECTED, NO HUMAN IS ILLEGAL, KINDNESS IS EVERYTHING. https://ourvaluesare.org | Our Values Are by Our Values Organization is licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International."
width="enterimagewidth" height="enterimageheight"
loading="lazy"
decoding="async"
fetchpriority="low"
title="Our Values Are"
style="padding: 20px;">
</a>
Do you provide hosted HTML code to be displayed using an iframe?
We do not have the resources to provide hosted HTML/image in a CDN at this point.
License
We use the Creative Commons license.
This license requires that reusers give credit to the creator. It allows reusers to copy and distribute the material in any medium or format in unadapted form and for noncommercial purposes only.
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
BY: Credit must be given to you, the creator.
NC: Only noncommercial use of your work is permitted.
Noncommercial means not primarily intended for or directed towards commercial advantage or monetary compensation.
ND: No derivatives or adaptations of your work are permitted.
Localization
At this point, the Our Values Are image set is focused on the United States and the current political environment.
Questions
We will be happy to answer any questions here.